WINNING IN A WINTER WONDERLAND
Watch the full commercial here.
Set to a whimsical rendition of the classic holiday tune Walking in a Winter Wonderland, the film features professional baseball player Robinson Cano, professional football player Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, along with a cameo appearance from Ohio State football coach Urban Meyer, in a series of training and game-action play.
Collectively, these athletes celebrate the glory of victory over adverse conditions as they all happily sing along while the elements of winter are removed from the core challenges of their respective sports. From the diamond to the gridiron, the slopes to the pitch, Nike Hyperwarm Performance Baselayer options are designed to keep the body warm without restricting movement.
The integrated campaign includes a full-length :60 film, :30 lift, along with a rich media digital takeover and social media elements. The film was directed by Rupert Sanders and with Greig Fraser as DoP.
filmmaker. adventurer. environmentalist.
© 2023 Tim Burgess Visuals